The arrival of YouTube has been a blessing for content creators. What was earlier thought to be a bastion for big advertising houses and marketing agencies is now up for grabs for small content creators. It has been a satisfying and empowering tool for people; even those who live in the remotest parts of the world. With a population of 1.4 billion, India is definitely not short of talent and Indians have taken the YouTube world by storm with their entertaining and informative content. Many of them have quickly risen to fame, partly by their own efforts and some through the help of a cheap SMM panel India.
In this article, we’ll take a look at the journey of the top YouTubers in India and learn the tricks of the trade from the best in the business. You’ll also get an idea about SMM panel YouTube monetisation and how to improve your social media visibility. So without further ado, let’s dive into the realm of Indian YouTube and see which creators are grabbing the front page!
CarryMinati
Known for his comedic roast, reaction and gaming videos, often in Hinglish. He is often involved in online verbal duels due to his offensive style and the use of foul language. Nevertheless, CarryMinati has still managed to rule the Indian YouTube with over 30 million subscribers.
Ajju Bhai
Runs the Total Gaming channel which posts videos related to mobile games like Garena Free Fire. Has over 33 million subscribers.
Bhuvan Bam
Creator of the popular “BB Ki Vines” comedy channel. Known for playing different comic characters in hilarious situations. ‘Titu Mama’ is his most popular character, an audience favourite! Bhuvan has over 21 million subscribers.
Ashish Chanchlani
Popular for his short comedy videos on relatable topics. Gained fame with his “Bachelor vs Married” and “Papad Wale” videos. Has over 20 million subscribers.
Sandeep Maheshwari
Posts motivational and inspirational videos in Hindi on topics like success, entrepreneurship and positive thinking. Known as a motivational speaker and founder of ImagesBazaar.
Dilraj Rawat
Tech expert who runs “Mr. Indian Hacker” channel posting videos on hacking, technology tricks and tutorials. Gained fame for phone hacks.
Gaurav Chaudhary
Runs “Technical Guruji” channel focused on technology reviews, comparisons of gadgets, apps & everyday tech help. Known for his signature moustache.
Nisha Madhulika
Runs an extremely popular cooking channel with North Indian vegetarian recipes. She is known for detailed recipes with cooking tips. Hers is a truly inspiring journey and possibly the best example for small creators to follow.
Vivek Bindra
Business coach and motivational speaker known for videos on entrepreneurship, leadership and personal development. Founder & CEO of Bada Business.
Harsh Beniwal
Creator of comedy videos on relatable life situations often portraying comic characters. Also posts rap songs & music videos. Gained fame from his “Sonu ki Titu ki Sweety” video.
What’s the secret behind their social media marketing strategy?
These popular Indian YouTubers have used some effective social media marketing strategies to drive their success:
- Identifying a niche and creating engaging content for a target audience: Whether it’s comedy, gaming, tech, cooking etc., they create content that resonates with their niche.
- Optimising video content for maximum reach: They thoroughly optimise video titles, descriptions, tags for YouTube and other platforms to get discovered. Some of them have possibly hired an SMM panel for YouTube monetisation to get the revenue flowing!
- Encouraging comments and community interaction: They actively respond to comments driving discussion and connection with their loyal audience.
- Collaboration videos: Collaborative videos with other influencers helps cross-promote content and widen reach. For example, Ashish Chanchlani often collaborates with other comedy creators.
- Leveraging trends and current affairs: Staying relevant by making content around popular trends and current events that the audience can instantly connect with.
- Multi-platform presence: While YouTube remains their primary channel, they also leverage Instagram, Facebook, Twitter etc. to engage wider audiences.
- Persistent posting: Posting content persistently on a frequent basis, like multiple times a week or daily keeps audiences invested.
- Originality: Creating their own signature style or original content format that makes their channel stand out. Like Bhuvan Bam known for his unique comedy sketches.
Conclusion
YouTube is a great equaliser as it provides equal opportunity to everyone, no matter where they come from. It doesn’t care for fancy degrees or high budget productions, only good content. If you want to cash in on the creator economy and carve out a space for yourself, all you need is to show your talent, learn from the best in this space and be consistent. You can boost your content to the first page and enhance your visibility with just a few adjustments in your strategy, such as including the services of a cheap SMM panel India. The panel helps you increase your subscriber count; get your videos to have the maximum likes, shares, and comments, and give you the much needed boost in the initial stages. So, what are you waiting for? Go monetise your content!
Sunil Jeans