Automation Testing Market Size

The ‘Global Automation Testing Market Size, Share, Price, Trends, Growth, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global automation testing market, assessing the market on the basis of its segments like components, endpoint interfaces, industry verticals, and major regions.

The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.

Automation Testing Market Size, Share, Trends, Industry Report, Key Player, Major Segments, and Forecast

The key highlights of the report include:

Market Overview (2018-2028)

• Historical Market Size (2022): Around USD 24.7 billion
• Forecast CAGR (2023-2028): 16.40%
• Forecast Market Size (2028): Nearly USD 61.4 billion

A major factor driving the automation testing market is the growing demand for automation of test processes. Automation programmes accelerate the testing process and ease the workload of testers, facilitating a smooth operation of the system. Furthermore, the development of new software and products also drives the demand for efficient testing processes, aiding the market. Testing functions require high costs, which can be eased by the adoption of automation solution tools while ensuring the optimal quality and reliability of the software.

There is a growing use of automation testing to enhance the flexibility for reusing tests, surge the return on investments, and boost the flexibility of test cases. In addition, blockchain testing is increasingly used to eliminate issues associated with decentralised ledgers, ensure the optimal functionality of blockchain, and securely connect infrastructure.

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The increasing integration of automation solutions in web-based applications and software is also expected to positively influence the market value. Web applications require the usage of modern tools, AI (artificial intelligence), and machine learning to automate test cases. Several open test automation tools such as Selenium and Cypress also aid testers in automating the implementation of test scripts, increasing the frequency of tests, boosting efficiency, and improving scalability.

Another factor that favours the global automation testing market is the integration of automation solutions into hardware. This includes the usage of services, communication networks, data insight, and management facilities to create an efficient testing environment. Furthermore, this reduces the hassle of automating the hardware components and facilitating the rapid creation of end tests.

The rapid growth of the BFSI sector is also expected to support the market growth in the forecast period. The rising adoption of technologies by banks, fintech companies, and financial institutions to address security concerns is driving the market. This has also led BFSI companies to increase investments in technologies such as cloud services, machine learning and AI (artificial intelligence) to stay ahead of their competitors, further fuelling the global automation testing market growth.

Automation Testing Industry Definition and Major Segments

Automation testing refers to the automation of testing software and technological solutions which are typically difficult to process manually. The automation testing detects the presence of any bugs or errors in the system and ensures the smooth performance of the program in end-use sectors such as BFSI, retail, and automotive, among others.

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On the basis of component, the market is classified into:

• Testing Solutions
o Based On Type
 Functional Testing
 API Testing
 Security Testing
 Compliance Testing
 Usability Testing
 Others
• Services

Based on endpoint interface, the market is categorised into:

• Mobile
• Web
• Desktop
• Embedded Software

On the basis of industry vertical, the market is segmented into:

• BFSI
• Automotive
• Defence and Aerospace
• Healthcare and Life Sciences
• Retail
• Others

Based on region, the market is divided into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Automation Testing Market Trends

A key trend propelling the growth of the global automation testing market is the growing usage of cutting-edge technologies such as AI (artificial intelligence) and machine learning. Several mainframe companies have adopted autonomous testing in the development of their software programmes. This includes feeding the data generated from the multiple test sequences back to AI to get faster results. Furthermore, the usage of AI provides better test stability, authorisation, and efficiency when compared to the manual testing. This also encourages the growth of self healing automation during runtime, driving the launch of more AI-powered testing tools.

The increased usage of third-party API testing in web applications and mobile software is another crucial trend that supports the global automation testing market. Several software companies implement the same API, which increases the demand for automation as it enables reusage of test scripts and reduces the hassle of manual testing. API automation also promotes the shift left testing approach, where the tests are run frequently to accelerate the development of software and can catch errors more quickly. This approach improves the performance speed and reliability, aiding the companies in faster releases of software and solutions.

Businesses and enterprises are implementing automated testing to boost software development and upgrades. It further improves the resource utilisation, eases the workload of the tester, and enhances the user experience. The automation works best for simple and straightforward tests as compared to complex test cases, which makes it essential to identify the automation of tests and facilitate the smooth workflow of the developers’ team.

North America accounts for a substantial share of the global automation testing market owing to the presence of key market players in the region. These players focus on mergers, acquisitions, and collaborations to gain a competitive edge. Furthermore, the increased adoption of consumer electronics such as smart television, home appliances, laptops, and intelligent gadgets, among others, drives the demand for test automation. In addition, the growing use of testing solutions in the healthcare sector to reduce errors and streamline patient care is likely to fuel the market in the coming years.

Key Market Players

The major players in the global automation testing market report are

• IBM Corporation
• Microsoft Corporation
• Accenture Plc
• Open Text Corporation
• Capgemini SE
• Parasoft
• Tricentis
• Cygnet Infotech
• Mobisoft Infotech LLC
• Apexon
• QASource, Inc.
• Ranorex GmbH
• Others

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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